‘Try it for a discount’ culture inspires new business

Two Wirral businesswomen who met whilst working together in previous careers have created a unique, community-driven information portal that will focus initially on the Peninsula and Chester with a strategy to roll out the brand nationwide in the next 2 years.

Tanith Facey and Jo Cottrell have spent the last 18 months developing The Big Daily Deal Company that will offer heavily discounted deals on the best things to eat, drink and do on the Wirral and in Chester.

The scheme is aimed at high end 'lifestyle' sector businesses who want to make introductory online offers to new prospects/clients. It is based on making a great offer to a limited number of people within a time senstive period.

The business, based in Oxton, is embarking on a social media and marketing campaign and following detailed research, expects to attract significant numbers of large businesses and organisations – its primary target market.

Co-director Ms Cottrell believes setting up the business is perfect timing.

“Discount culture on the high street began in the early nineties and has spread online over the last decade. However, there has never been a community-driven portal service like The Big Daily Deal Company.

She added: “Wirral and Chester both possess a broad and very attractive leisure and tourism offer and The Big Daily Deal Company will make this much more accessible for all based upon our local knowledge of the region.”

http://www.bigdailydealcompany.co.uk